Maintaining your health when you have a sweet tooth is not always simple. However, Marty Sands believes that he’s discovered a way: by starting his own organic snack food manufacturing company.
Marty Sands and his wife, Kim, established their firm, Paleo Passion Foods, 2 years back in a bid to create more delicious and healthy food selections for customers. The Greenwich residents began with Paleo Passion Pops, a lineup of all-natural, unrefined popsicles with no added sugars, no preservatives and no added colors. The pops truly are all-natural and exclude human-modified or chemical ingredients like GMOs, artificial flavors and extra sugar, like the dangerous high fructose corn syrup. The business has grown to incorporate Krave the Krunch, a trio of organic grainless granola.
Granola has turned into one of the fastest-growing goods in the nation. The power couple chose to capitalize on the trend using a healthy twist. Contrary to other granola goods, their products comprises of ingredients such as nuts, fruit, seeds, cinnamon, honey, coconut and maple syrup. As stated by Marty Sands, various kinds of granola in the market include ingredients such as oats and grains.
“The new trend is a grainless granola — taking out the processed foods and truly getting down to what real food is,” he explained.
People today eat granola only because they believe that it’s healthy, Marty Sands added that the customers do not always know what they are consuming. He compared the ordinary granola bar to a Milky Way, attributing its “candy-like” nature to its own processed ingredients and extra sugar. But with Krave the Krunch, people are aware of what they’re putting in their bodies, he said.
The product has seen a rapid growth over the years and Sandy attributes it to a customer demand for snacks with much more healthy, clean ingredients.
Granola that is baked in clusters, is significantly a lot easier to eat than other granolas. According to Sands, consumers can simply pick a piece and eat it, instead of sticking their hands into a bag of loose components. At the moment, the granola comes in 3 flavors: choco-nuts, Caribbean coconut and walnut cinnamon. His group has spent 10 months creating this all-natural granola. The process included a series of focus groups, evaluation tasting and recipe adjustments.
“We tried to get as many people to try it as possible,” Kim Sands explained. “(We) used individuals who do not typically gravitate towards healthful foods, to see whether they enjoy that, in addition to people in the market, like grocery store managers”
Similar to their ice pops, Marty Sands expects the granola to aid the attempts to fight the epidemics of diabetes and obesity in the United States. As stated by the Centers for Disease Control and Prevention, obesity is now common, serious and expensive, with over 78.6 million of U.S. adults classified as overweight. As the rate of obesity increases so does the speed of obesity-related ailments such as heart disease, stroke, type 2 diabetes and some kinds of cancer..
“It’s a huge negative tendency; a true problem,” Marty said. “Our food supply is in very bad condition.” When they started the company, their goal was to not contribute towards the growing diabetes and obesity epidemic. Their mantra back then, “Evolve The Way You Eat,” continues to be their focus.
“There are not any processed foods of any type in any of our foods,” he said. “No processed sugars of any kind added to our meals. Our meals are non-GMO and comprise nothing artificial, such as additive or dyes.”
Since its launching in January 2014, Paleo Passion Foods has grown substantially, with their first solution, the organic ice pops, gaining traction in over 700 stores nationwide, in health-focused chains such as Whole Foods and more regional grocers such as Shop Rite.
“There’s an extremely fast growing trend now, of grocery shoppers studying the label, specifically the nutritional label and ingredient list,” he added. “Our label does not contain ingredients you’d only understand from chemistry class.”
Marty Sands 